RFSU: For the Freedom of Every Body

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Health, Beauty

In the new concept "For The Freedom of Every Body," creative agency Valtech Radon has explored the deeper meaning behind the products, bringing to life the added value consumers get by choosing RFSU. The campaign portrays each product as an agent of change in the fight for a world of greater freedom – freedom of speech, sexuality, love, and body.

Credits

Advertising Agency:

Valtech Radon

Director:

Marcus Lundin

Executive Producer:

Erik Skanmyr Hero

DOP:

Mika Aberra

Producers:

Klara Sundstom, Love Karlsson

Editor:

Petrus Lidbeck

Motion Designers:

Leo Kohler, Fredrik Dimra

Illustrator:

Anderas Knutsson

Head of craft:

Kristina Robing Nyberg

Executive Creative Director:

Magnus Klang

Copywriter:

Marcus Pettersson, Olivia Widmark

AD:

Gustaf Anker Soderman

PR Creative:

Nathalie Folkeryd

Designer:

Kalle Lund

Head of strategy:

Lukas Rose

Media strategist:

Olivia Schutz

Account Director:

Johanna Linander

Project Manager:

Jacob Norrby

CEO RFSU:

Annika Jerveland

Head of brand & communication Nordic:

Anette Otterstrom

Brand Manager Norway & Denmark:

Pal Hansen

Brand Manager Finland:

Maria Tyynela

Brand Manager Sweden:

Tobias Leander

Communications Manager:

Carl Osvald

RFSU Expert:

Pelle Ullholm

Head of Marketing:

Christina Gjerulf Branting

Date:

May, 2023