reSET-O: Another Moment

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Media Type:

Print Print

Brand

brand

Agency

agency

Country:

USA

Industry:

Pharmaceutical

This was the moment I grabbed the pills from my pocket and I relapsed. Just another moment I pulled the phone from my pocket and I reset. For patients struggling with OUD, the 24/7 support of reSET-O™ can change everything Introducing reSET-O the first and only FDA-cleared mobile medical application for opioid use disorder (OUD) reSET-O provides cognitive behavioral therapy, contingency management, and fluency training in conjunction with buprenorphine therapy and your face-to-face sessions.

Credits

Advertising Agency:

Neon, New York, USA

EVP, Managing Creative Director:

Kevin McHale

SVP, Group Creative Director:

Jesse Kates

VP, Creative Director-Art:

Mike Gordon

VP, Associate Creative Director-Copy:

Rod Scheck

Associate Creative Director-Art:

Michael Kowalski

Art Supervisor:

Luis Ramos

Copy Supervisor:

Liz Glines

Copywriter:

Ben Firke

Senior Producer:

Karen Ferarri

SVP, Group Management Director:

Suzanne Silbergleit

Group Account Supervisor:

Frank Somma

Account Supervisor:

Caitlin Boccella

Account Executive:

Hannah Rosenfield

VP, Strategic Planning Director:

Lynn Nezin

Photographer:

Ale Burset

Client:

Sandoz

Marketing Directors:

Peter Rzewnicki, Glenn Omanio

Date:

June, 2019