reSET: Another Moment

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

USA

Industry:

Pharmaceutical

This was the moment I pulled the stuff from my pocket. Just another moment I pulled the phone from my pocket and I reset. For patients struggling with SUD, the 24/7 support of reset® can change everything. Introducing reset—the first and only FDA-authorized prescription digital therapeutic for substance use disorder (SUD) reset provides cognitive behavioral therapy, contingency management, and fluency training in conjunction with your face-to-face sessions.

Credits

Advertising Agency:

Neon, New York, USA

EVP, Managing Creative Director:

Kevin McHale

SVP, Group Creative Director:

Jesse Kates

VP, Creative Director-Art:

Mike Gordon

VP, Associate Creative Director-Copy:

Rod Scheck

Associate Creative Director-Art:

Michael Kowalski

Art Supervisor:

Luis Ramos

Copy Supervisor:

Liz Glines

Copywriter:

Ben Firke

Senior Producer:

Karen Ferarri

SVP, Group Management Director:

Suzanne Silbergleit

Group Account Supervisor:

Frank Somma

Account Supervisor:

Caitlin Boccella

Account Executive:

Hannah Rosenfield

VP, Strategic Planning Director:

Lynn Nezin

Photographer:

Ale Burset

Client:

Sandoz

Marketing Directors:

Peter Rzewnicki, Glenn Omanio

Date:

June, 2019