Renault: Out Of The Ordinary

9.8

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

In the "stunt" film, a genuine trigger of the digital campaign, three businessmen are traveling on a plane. During the flight each one of the them has the chance to experience a test drive of the New Koleos in virtual reality. Thanks to a succession of surprising situations, our protagonists quickly realize that virtuality can be very close to reality ...

Credits

Advertising agency:

Publicis Conseil, France

Executive Creative Director:

Marcelo Vergara

Art Director:

Arnaud Jolivel

Copywriter:

Yannick Savioz

Account Directors:

Patrick Lara, Karim Ben Hamida, Sylvain Michel, Carine de Oliveira

Account Director:

Karim Ben Hamida

Project Manager:

Gwladys Woimant

Creative Technologist:

Julien Mahe

Production Director:

Mathieu Chartier

VR Film Production:

OKIO Studio

Production Manager:

Julien Bercy

Chef op:

Maëlle Lavillaureix

1st OPV:

Nicolas Diaz

2nd OPV:

Arnaud Henery

Producer:

Arthur Baschung

Composer:

Gabriel Guerin

Date:

March, 2017
#VR