Pringles: Stay In The Game

8.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Confectionery, Snacks

Pringles is revisiting the earliest days of computer gaming to tease its "Stay in the Game"-themed campaign launching in May, created by Grey London. A tribute to those who have ‘stayed in the game’ since gaming began. Before the Metaverse, the cloud, the internet…players shared computer games using the sound of binary code loaded onto a system called the ZX Spectrum. So to celebrate its 40th anniversary, the go-to gaming snack brand decided to share a Pringles chip using the sound of binary code.

Credits

Advertising Agency:

Grey London, UK

Date:

April, 2022