Pringles: Wonderfully Different

7.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Confectionery, Snacks

Pringles launches a new campaign with a strange, yet wonderfully different idea from Grey. The longstanding collaboration now has a focus on the new non-HFSS Pringles Multigrain range and a hamster with some serious stage presence. The spot shows three friends sharing the new Pringles Multigrain chips and commenting on how they are ‘wonderfully different’ a bit like the hamster which appears next in its habitat with a keyboard and lightshow, performing some dramatic electro music — not your ordinary hamster. The point is that the new Pringles Multigrain contains fibre and grains, but they are still very familiar in terms of taste and packaging - both hamster and Pringles Multigrain are wonderfully different.

Credits

Advertising Agency:

Grey London, UK

Global Chief Creative Officer:

Javier Campopiano

President & Chief Creative Officer:

Laura Jordan Bambach

Executive Creative Director:

David Wigglesworth

Global Group Creative Directors:

Christopher Lapham, Aaron McGurk

Creatives:

Christopher Lapham, Aaron McGurk, Cameron Sutherland

Design:

Christopher Lapham, Aaron McGurk

Agency Planning Partner:

Lee Barber

Agency Strategy Director:

Gilliam Caldwell-Dunn

Managing Partner:

Agi Varanyi

Group Business Director:

Tamsine Foggin

Date:

February, 2023