Philadelphia: Leave Fewer Traces

8.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Confectionery, Snacks

Inspired by consumer insights, Philadelphia brings sustainability to its brand strategy and wants to leave fewer traces: from supporting the reduction of food waste towards being more sustainable from farm, to tub, to your table. Philadelphia, a Mondelez brand in Europe, is helping to fulfill the company’s 2025 goals for “Snacking Made Right” with clear objectives on carbon reduction, increased use of recycled plastic, reduction of waste in manufacturing, good farming practices, amongst others. To bring these actions to life, the campaign is anchored in a strong product truth: so deliciously creamy you never want to leave a trace of it on your plate. Something the brand has adopted as its mantra on sustainability: to be the cream cheese that seeks to leave fewer traces.

Credits

Advertising Agency:

Ogilvy Paris, France

Presidents:

Matthieu Elkaïm, Emmanuel Ferry

Chief Creative Officer:

Matthieu Elkaïm

Creative Director:

Juana O Gorman

Artistic Director:

Celine Mullier

Copywriter:

Thibaut Fulin

Creative Lead Social Branding:

Marylou Cappelli

Artistic Director (Motion) Social Lab:

Benjamin Cottray

Global Strategic Partner:

Pauline d’Albis-Desforges

Senior Strategic Planner:

Catherine Sackville-Scott

Strategic Planner:

Johanna Camenen Djian

Business Partner:

Melanie Marchand

Account Director:

Kévin Martin

Account Executive:

Camille Basset, Louise Baudoin

Production Consultant:

Tobiasz Bartold

Production Company:

POP Studios

Director:

James Maciver

DOP:

Fabien Peborde

Photographer:

Geoffrey Mitre

Casting:

Sandra Toussaint

Sound:

Martin Herail/ Prodigious

Production Lead Mondelez:

Augustin de Teillac

Producer:

Neyla Ben Hamouda

Production Manager:

Laurent Canizzo

Post Production Manager:

Pierre-Antoine Yvon

Date:

April, 2022