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BIS: The Origin of MorumBIS

9.0

Media Type:

Brand

Agency

Country:

Brazil

Industry:

Confectionery, Snacks

Recently, BIS, a chocolate brand of Mondelez, announced one of the most significant naming rights contracts for a stadium in Brazil. The famous Morumbi Stadium, which hosts football matches and large concerts, is now called MorumBIS, a play on the brand's name. This deal, which involves millions, was one of the most talked-about by the Brazilian press and even became one of the top trending topics of the moment.