Pantene: Lengths of Strength

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

Pantene now launches the fourth chapter of its #HairHasNoGender initiative, exploring the power of hair in identity and self-expression. Research conducted by Pantene has revealed that 60% of LGBTQ+ members change their hair to express their true identity when coming out. This was the starting point for Pantene's 4th chapter of its #HairHasNoGender initiative: "Lengths of strength".

Credits

Advertising Agency:

Valtech Radon

Creative Director:

Petter Rudwall

Creatives:

Paula Backman, Agnes Zetterman, Danielle McMaster

PR Director:

Frida Lind

Strategist:

Karla-Therese Kjellvander

Senior Strategic Project Manager:

Hampus Fernstrom

Date:

November, 2023