Pair: Pair Visual Identity

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

USA

Industry:

Personal Accessories

Creative company Mrs&Mr has rebranded all design elements for eyewear startup Pair to differentiate it from other trendy brands in the category. The design directive was to develop Pair’s brand positioning using a distinctive visual identity system imbued with an infectious sense of joy and optimism that comes from the ability to express one’s individuality through accessible yet customizable eyewear. Or, in the brand’s words, “One Pair, Infinite Style.” The project touched all aspects of the product experience, packaging and communications.

Credits

Advertising Agency:

Mrs&Mr, NY, USA

Chief Creative Officer:

Kate Wadia

Chief Strategy Officer:

Daniel Wadia

Art Director:

David Zoppi

Designers:

Arian Franz, Austin Welch

Strategy Director:

Maya Kincaid

Photographer:

Henry Hargreaves

Date:

October, 2022