Archer Roose: Into the Metaverse

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Alcoholic Drinks

While every brand is racing toward the new technological playground known as the metaverse, Archer Roose Wines has decided to take a different approach—one that embraces that many consumers are actually confused about what the metaverse actually is. With the release of a new spot, co-owner and Chief Creative Officer Elizabeth Banks (Hunger Games, The 40-Year-Old Virgin, etc.), attempts to experience Archer Roose’s new varietal, Bubbly Rosé, in the metaverse. But Banks is confused and mistakes a pair of sunglasses for a VR headset, resulting in her experiencing nothing more than the real world—only at a slightly darker tint.

Credits

Advertising Agency:

Colossus, USA

ECD/Copywriter:

Greg Almeida

ECD/Art Director:

Travis Robertson

Art Director:

Tyler Sugg, Armeen Shaidani

Copywriter:

Jillian Apatow

Executive Producer:

Nicole Hollis-Vitale

Associate Producer:

Samantha Derderian

Managing Director:

Jon Balck

Account Director:

Hayley Richards

Account Coordinator:

Sebastian Molina

Production Company:

Community Films

Director:

Nat Prisco

Executive Producer:

Carl Swan, Lizzie Schwartz

Line Producer:

Nessie Clarke

DP:

Don Davis

Photographer:

Kim Newmoney

Stills Production:

RedEye Reps/ Kim Newmoney Photography

Line Producer:

Lucia Tran

Edit:

Forage Edit

Editor:

Kelly Hansen

Finishing:

Zero VFX

Color Correct:

Company3

Colorist:

Tim Masick

Executive Producer:

Ashley McKim

Producer:

Kevin Breheny

Mix and Sound Design:

Mike Secher

Date:

October, 2022