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Old Spice: Mom Song

7.5

Brand

Agency

Country:

"New Old Spice Re-Fresh Body Spray may cause boys to become men, girls to become girlfriends, and moms to become sad."

Credits

Advertising Agency:

Wieden + Kennedy, Portland, USA

Creative Directors:

Craig Allen, Jason Bagley

Executive Creative Directors:

Joe Staples, Susan Hoffman

Art Director:

Ruth Bellotti

Copywriters:

Justine Armour, David Povill

Head of Production:

Ben Grylewicz

Agency Producer:

Lindsay Reed

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