Old Spice: Soliloquy

5.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with new musical-inspired ad spots and the first-ever Old Spice mascot who is making his debut this week at Super Bowl festivities. The campaign highlights that Old Spice gives guys confidence under the spotlight with freshness all day, swagger all night.

Credits

Advertising Agency:

Wieden+Kennedy Portland, USA

Creative Directors:

Sara Phillips, Erik Fahrenkopf

Art Director:

Ashley Veltre

Copywriter:

Sai He

Head of Production:

Orlee Tatarka

Executive Producer:

Katie McCain

Senior Producer:

Amanda Weiss

Producer:

Rafael Sanchez

Creative Operations Manager:

Klarika Huszar

Design Director:

Curtis Pachunka

Designer:

Ken Berg

Design Producers:

Jason Schwartz, Samm Oduro

Date:

February, 2023