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Numan: Inertia Man

9.8

Media Type:

Brand

Agency

Country:

United Kingdom

Industry:

Professional Services

Numan, the leading digital platform for men's health, has launched a stop-motion TV campaign debuting new characters "Inertia Man" and straight-talking action hero Dunks. A series of creatives see Dunks arriving unexpectedly to coax Inertia Man into action at all the right moments and help him to tackle his health problems head-on with the simple call to action to "do something" with Numan.com.