Netflix: Don't Watch Netflix

9.5

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Argentina

Industry:

Media

In Argentina, football is everything. We hacked the World Cup and became part of the conversation (which we weren't even supposed to be in) with a disruptive, bold and direct (well, kind of) message: we told them, anonymously, "No Mires Netflix" ("Don't watch Netflix"). Spoiler alert: they did watch us. A lot.

Credits

Advertising Agency:

Mercado McCann, Buenos Aires, Argentina

Chief Creative Officer:

Martín Mercado

Executive Creative Directors:

Diego Tuya, Darío Rial, Nicolás Massimino, Nicolás Ochoa

Art Directors:

Valentina Díaz Salama, Paula Incocciati

Copywriter:

Denis Vivoda

Agency Producer:

Agustín Borgognoni

Account Director:

Angeles Fernandez

Date:

June, 2018