Netflix: No Feeling is Foreign

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Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Media

Languages can be foreign to us, but sadness, fear, and laughter feel the same way in every language. Our campaign shows how Netflix UK viewers can experience the feelings they’re familiar with through stories that are told in languages that are foreign to them. We created a new way to browse for foreign content through an in-app “Feeling Map” where viewers can explore international titles based on the feelings they want to access. No Feeling is Foreign leans into the power of emotions so that viewers can enjoy more non-English content, without the fear of getting lost in translation.

Credits

Advertising Agency:

Miami Ad School

Art Directors:

Aditi Cheryl Sobti, Aarti Thamma

Copywriter:

Maura Munaf

Date:

May, 2022