McDonald's: Open Late (French Fries)

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Media Type:

Print Print

Brand

brand

Agency

agency

Country:

France

Industry:

Food

Inspired by its minimalist Pictos campaign, McDonald’s goes even further and launches a campaign for the night birds. The flashes of lights glow together and take the shape of the iconic brand products: Big Mac, Sundae and French Fries to announce the late summer schedules of McDonald’s restaurants. This studio shoot required no less than 10 days of building and 2 days of shooting with 1100 LEDs, 80 meters of wire and 400 welds. The campaign has been shot by Helmut Stelzenberger. It aims to communicate about the late opening of its restaurants until midnight or later.

Credits

Advertising Agency:

TBWA\Paris, France

Advertising Managers:

Xavier Royaux, José Jacinto, Benoit Kolb

Agency Managers:

Luc Bourgery, Jonathan Serog, Julie Montagné, Magali Couturier

Executive Creative Directors:

Benjamin Marchal, Faustin Claverie

Copywriters:

Antoine Gauquelin, Antoine Colin

Art Director:

Bruno Bicalho Carvalhaes

Photographer:

Helmut Stelzenberger

Art Buyer:

Julie Champin

Date:

September, 2017