McDonald's: For Erica

7.3

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Food

Out of the deepest grief, one can find the power to bring forth change. That is how McDonald's Sweden’s founder Paul Lederhausen and his wife Iréne started Ronald McDonald House, in memory of their daughter Erica. Since 1993, over 50,000 Swedish families have been able to live close to the care their children need. McDonald's proudly and regularly donates money to the charity.

Credits

Advertising Agency:

NORD DDB, Sweden

Production Company:

Social Club

Director:

Simon Kaijser

Media Agency:

OMD

PR Agency:

Prime

Date:

November, 2019