McDonald's: Own Little World
Media Type:
TV
Brand
Agency
Country:
Industry:
Leo Burnett has devised a campaign to rally the UK nation to eat ‘Breakfast, Done Properly’ as McDonald's relaunches its breakfast platform.
The integrated campaign seeks to shift perception of breakfast away from being the antidote to a bad morning and into the realm of enjoyment and fulfilment, whatever the occasion.
The film utilises real relationships between the cast to create natural moments of enjoyment that are packed with feeling.
The film, titled 'Own Little World' features a range of people in various scenarios escaping their everyday life to be immersed in the breakfast-eating experience, whether that be a nurse enjoying a well-deserved treat after a busy shift, builders renovating a church or night-revellers heading home after a night out. As they take their first bite, a single spotlight from a nearby natural light source plunges the eater into a world of enjoyment.
Credits
Advertising Agency:
Leo Burnett London, UKChief Creative Officer:
Chaka SobhaniExecutive Creative Director:
Mark ElwoodCreative Directors:
Andrew Long, James MillersCopywriters:
Phoebe Talbot, Hayley PowerArt Directors:
Cathryn Carey, Steve RobertsonDesigners:
Jakk Breedon, Sam KallenPlanner:
Tom SussmanBusiness Lead:
Sam HoulstonAccount Director:
Jay PerryAccount Manager:
Imi MaloneAccount Executive:
Carys ParryAgency Producer:
Javre DowMedia Buying Agency:
OMDProduction Company:
Rogue FilmsDirector:
Georgie Banks-DaviesProducer:
Polly RuskinPost-Production Company:
Electric Theatre CollectiveAudio Post-Production Company:
FactoryPhotographer:
Scott GrummettDate:
April, 2021
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