McDonald's: Learn Portuguese

8.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Running on 6- and 48-sheets, the ‘Learn’ campaign shows McDonald’s’ iconic products – Big Mac, Fries and McNuggets –pictured alongside other everyday items with the foreign translation of their name.

Credits

Advertising Agency:

Leo Burnett London, UK

Creative Directors:

Matt Lee, Pete Heyes

Copywriters / Art Directors:

Laura Randall, Gareth Butters, Matt Lee, Pete Heyes

Media Planning:

OMD

Date:

October, 2016