McCafé: Shops
Media Type:
TV
Brand
Agency
Country:
Industry:
The campaign for the McCafé range contrasts its simplicity and great taste with the complexity of the overcomplicated coffee world, with its extravagant menus and expensive price tags. It shows bamboozled customers trying to order a coffee in various cafés and then compares it to the ease with which they can do so from the McCafé range at their local McDonald’s restaurant.
Credits
Advertising Agency:
Leo Burnett London, UKCreative Directors / Art Directors / Copywriters:
Matt Lee, Pete HayesBoard Account Director:
Simon HewittAccount Director:
Sam HoulstonSenior Account Manager:
Emily ReedAccount Executive:
Gracie SmithAgency Producer:
David RileyDirector / Production Co :
Tony Barry/ KnuckleheadProducer:
Sara CumminsDate:
February, 2017
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