Mazda: Cars Not Included

6.0

Brand

brand

Agency

agency

Country:

Israel

We order holidays that are "all included", we expect our computers to come with all the right software and our kids' toys to come with batteries and the necessary parts so they can have a good time. So why not our cars? Mazda doesn't believe in "Not Included". That's why the new Mazda 3 comes with everything standard: Advanced security features, 2.0 engine with 165 BHP, xenon headlights and 18" alloy wheels STANDARD. Settle for anything less and we guarantee you'll be in for a frustrating, not to say infuriating experience. Mazda 3: We don't believe in not included.

Credits

Advertising Agency:

BBR Saatchi & Saatchi, Ramat Gan, Israel

C.E.O.:

Yossi Lubaton

C.C.O.:

Jonathan Lang

VP-Creative Director:

Eran Nir

Copywriter:

Lior Shoham

Art-Directors:

Ori Hasson, Tal Leshetz Abugov

VP-Group Account Head:

Ben Muskal

Account Supervisor:

Chen Halpern

Account Executive:

Gil Gershon

Chief Strategy Officer:

Shai Nissenboim

Strategic Planning Supervisor:

Lora Goichman

Head of Production & Content:

Dorit Gvili

Producer:

Alon Shmoelof

Creative Coordinator:

Eva Hasson

Social & Digital Director:

Idan Kligerman

Social Media Editor:

Aviv Melamed

Studio Digital:

Michael Shely, Yossi Ben Aviv, Yossi Tayeb

Studio ATL:

Yulia Zak, Yaron Keinan, Chen Graizman, Idan Mareli

Zenith Optimedia:

Limor Dahan, Mor Berman, Chen Drori, Eyal Katzaf, Eran Amit

Director:

Yoram Ever-Hadani

Production:

Tiferet Productions

Date:

September, 2016