Mazda: Don't scroll and drive
Media Type:
Online
Brand
Agency
Country:
Industry:
"Distracted driving" is what they call it. It's a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier,
right down to taking your eyes off the road to scroll down your Facebook feed and check who's liked your latest profile pic. And let's be honest, that happens way more often than anything else. But worst of all it's killing people. Lots of them. That's why Mazda decided to launch a new campaign: smack in the middle of people's social feed, right as they were scrolling down it.
Credits
Advertising Agency:
BBR Saatchi & Saatchi, IsraelCEO:
Yossi LubatonCCO:
Idan RegevVP Client Services:
Ben MuskalAccount Supervisor:
Aviv BenzikriAccount Executive:
Gil GershonVP Content & Production:
Dorit GviliStrategy Supervisor:
Lora GoichmanCreative Coordinator:
Eva HassonDate:
July, 2017
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year