Magnum: Release the beast

7.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Spain

Industry:

Confectionery, Snacks

Release the beast. Dare to go Double, is a global integrated campaign that puts a spotlight on indulgence and personal pleasure. There is no tip-toeing around it, just choose the best possible option, let go and enjoy. This creative strategy has been building for the past five years when the brand took a strategic shift away from hidden, private pleasures to more out in the open, self-expressive ways of enjoyment.

Credits

Advertising Agency:

LOLA MullenLowe, Madrid, Spain

Director:

Martin Werner

DOP:

Nicolaj Brüel

Production Company:

Proppa

Date:

June, 2016