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Ad of the Day | Magnum: Stick to the Original

9.3

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Confectionery, Snacks

Magnum, the classic stick ice cream born in 1989, is launching a new campaign that addresses its copycats with humor. As consumers began referring to Magnum imitations as "Magnum-like" ice creams, the brand saw an opportunity to showcase why only Magnum is "like Magnum".

Credits

Advertising Agency:

LOLA MullenLowe, Madrid, Spain

Executive Creative Director:

Tomás Ostiglia

Creative Directors:

Jorge Zacher, Kevin Cabuli

Creative team:

Augusto Callegari, Pedro Mezzini

Design Director:

Yan Graller

Art Director/Designer:

Alan Chung

Managing Director:

Tom Elliston

Account Director:

Catalina Aguirre

Account Supervisor:

Cristina Panea

Account Executive:

Sofia Perez

Head of Strategic planning:

Camila Facin

Strategy Manager:

Bruno Yanagui

Head of Production:

Felipe Calviño

Producer:

Marina Saro

Production Companies:

Bacon Production, Proppa

Executive Producer:

Pablo Martinez

Line Producer:

Cristina Sancayo

DOP:

Nicolaj Bruel

Art Director:

Peter Grant

Wardrobe:

Melanie Buchave

Service Production Co.:

Film Squad

Service Producer:

Istvan Major

Editor:

Rasmus Nyholm Schmidt

Post Production / VFX:

BaconX

Creative Director:

Ditte Marie Ludvigsen

Executive Creative Director:

Jan Tvilling

Visual Effects Supervisor:

Thomas Haas-Christensen

Executive Producer:

Eliana Carranza-Pitcher

Head of Production:

Cilie Kragegaard

Senior VFX & Colour Producer:

Lorène Lescanne

VFX Producer:

Emilie Lausch

Production Assistant:

Denise Borre

Date:

January, 2024

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