Ad of the Day | Magnum: Stick to the Original

9.3

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Confectionery, Snacks

Magnum, the classic stick ice cream born in 1989, is launching a new campaign that addresses its copycats with humor. As consumers began referring to Magnum imitations as "Magnum-like" ice creams, the brand saw an opportunity to showcase why only Magnum is "like Magnum".

Credits

Advertising Agency:

LOLA MullenLowe, Madrid, Spain

Executive Creative Director:

Tomás Ostiglia

Creative Directors:

Jorge Zacher, Kevin Cabuli

Creative team:

Augusto Callegari, Pedro Mezzini

Design Director:

Yan Graller

Art Director/Designer:

Alan Chung

Managing Director:

Tom Elliston

Account Director:

Catalina Aguirre

Account Supervisor:

Cristina Panea

Account Executive:

Sofia Perez

Head of Strategic planning:

Camila Facin

Strategy Manager:

Bruno Yanagui

Head of Production:

Felipe Calviño

Producer:

Marina Saro

Production Companies:

Bacon Production, Proppa

Executive Producer:

Pablo Martinez

Line Producer:

Cristina Sancayo

DOP:

Nicolaj Bruel

Art Director:

Peter Grant

Wardrobe:

Melanie Buchave

Service Production Co.:

Film Squad

Service Producer:

Istvan Major

Editor:

Rasmus Nyholm Schmidt

Post Production / VFX:

BaconX

Creative Director:

Ditte Marie Ludvigsen

Executive Creative Director:

Jan Tvilling

Visual Effects Supervisor:

Thomas Haas-Christensen

Executive Producer:

Eliana Carranza-Pitcher

Head of Production:

Cilie Kragegaard

Senior VFX & Colour Producer:

Lorène Lescanne

VFX Producer:

Emilie Lausch

Production Assistant:

Denise Borre

Date:

January, 2024

Ad of the day

Ad of the Day | JPMorganChase: Make Momentum Happen 9.0 Ad of the Day | Hitachi: Action for a Sustainable Future 9.8 Ad of the Day | Spud: Farmer 9.0

Latest News

HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation

Jul. 03, 2026

HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation

International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste

test

Sep. 10, 2024

test

VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year