L’Oréal Paris: True Match

9.0

Brand

brand

Agency

agency

Country:

United Kingdom

True Match formula matches the skin’s tone and texture as closely as possible, blending out to give a seamless and undetectable finish. With a new pigment combination that achieves optimum colour-precision, a revolutionary mixture of 4 expert oils to improve the ease of use, and improved moisture replenishment the finish is even more radiant whilst still being lightweight and comfortable. Working not only with your skin’s shade and texture, it also works to match your skin’s undertone, whether that’s warm, neutral or cool, allowing True Match to adjust perfectly to any complexion for a finish that is flawless, blendable and never fake.

Credits

Advertising Agency:

McCann London, UK

Creative Director:

Robert Brown

Creative Lead:

Regan Warner

Managing Partner:

Lisa Conway

Business Lead:

Alison Webber

Account Director:

Shelley Bowcher

Account Manager:

Leyla Tezcan

Account Executive:

Emma Reitman

Project Director:

Louise Hawthornthwaite

Planning Partner:

David Frymann

Junior Planner:

Emily Ellis

Production Company:

Storner

Director:

Fabien Constant

Photographer:

Flavien Prioreau

DoP:

Arnaud Carney

Offline Editor:

Maxime Gillier

Executive Producer:

Pierre Garnier

SFX Post production:

Digital Conspiracy

Post Production:

Tag

Brand General Manager:

Adrien Koskas

Group Product Manager:

Anika Majithia

Date:

August, 2016