L'Oreal: This Is An Ad For Men (Nail Polish)
Media Type:
Print
The sad truth about gender equality in Germany: Men dominate the management and executive boards - with 91.4%. Time to prove that women belong in leadership too. Based on a data project, L'Oreal Paris collected and analyzed several studies and data sets with results that led to the first cosmetic advertising for men.
Simplified infographics with products prove that women belong in leadership roles. For good reasons: With women in 30% of management positions profitability increases by 15%.
They perform 24% better in management reviews.
And help to develop more innovations, for example with 20% more patents per year.
All this speaks a clear language...which is also understood by the decision-makers in listed companies: men.
Credits
Advertising Agency:
McCann Düsseldorf, GermanyChief Creative Officer:
Sebastian HardieckExecutive Creative Director:
Serdar KantekinSenior Copywriter:
Schakir IslamowSenior Art Director:
Berkant YerliFinal Art Worker:
Jonas BoamahRetoucher:
Martin KomoraDigital Retoucher:
Max HornäkHead of Print Production:
Oliver HugoPhotographer:
Thomas SteuerClient Service Director:
Sabine BülowJunior Account Manager:
Katrin WeberHead of Brand Strategy:
Christian BihnStrategic Planner:
Deborah SchaperTeam Lead Studio:
Anja SchillingDirector of PR & Communications:
Jerome CholetDate:
March, 2019More from L'Oreal Paris
L’Oréal Professionnel: Metamorphosis
10.0
L'Oreal: Run Le Hair Show
9.0
L'Oreal: This Is An Ad For Men (Mascara)
7.7
L'Oreal: This Is An Ad For Men (Lipstick)
10.0
L'Oreal Paris / British Vogue: The Non-Issue
6.7
Ad of the Day | L'Oreal Paris: Comeback
10.0
L’Oréal Paris: All Worth It - Ambassador Journeys
0.0
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year
Sep. 10, 2024
Orlando Wood & The Garage Entertainment Launch Creative Effectiveness Course: "Advertising Principles Explained (a.p.e.)"
Last year brands spent over $750 billion on advertising worldwide