Lacoste x Theo Curin: Support Sporting Projects

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

In 2022, Lacoste released, with its creative agency BETC Paris, the first collection in the world designed in the name of a para-athlete: The Theo Curin Collection. Following its initial success, the Crocodile and the French swimmer are back this season with a new capsule collection designed for all. And this year, the collaboration goes an extra step: part of the profits of the sales will be given to three athletes: in Europe, in North America and in Brazil.

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Bertille Toledano, Marine Hakim, Maud Lambert, Theophile Geslain

Executive Creative Director:

Florence Bellisson

Art Director:

Joachim Touitou

Copywriter:

Carmen Bramly

Creative Resource Coordinator:

Letizia Felici

TV Producer:

David Green

Production Company:

General POP

Producer:

Steeve Briel

Production Director:

Candice Guetta

Sound Company:

Gum

Time Keeper:

Leo Faivre

Casting Director:

Brice Compagnon

Directors:

Christophe Saulnier, Theo Thuillier

Brand Managers:

Nathalie Beguinot, Nicolas Rakocevic, Stephanie Derrey Hales

Date:

October, 2023