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Lacoste x Theo Curin: Support Sporting Projects
Media Type:
TV
In 2022, Lacoste released, with its creative agency BETC Paris, the first collection in the world designed in the name of a para-athlete: The Theo Curin Collection. Following its initial success, the Crocodile and the French swimmer are back this season with a new capsule collection designed for all. And this year, the collaboration goes an extra step: part of the profits of the sales will be given to three athletes: in Europe, in North America and in Brazil.
Credits
Advertising Agency:
BETC Paris, FranceExecutive Creative Director:
Florence BellissonArt Director:
Joachim TouitouCopywriter:
Carmen BramlyCreative Resource Coordinator:
Letizia FeliciTV Producer:
David GreenProduction Company:
General POPProducer:
Steeve BrielProduction Director:
Candice GuettaSound Company:
GumTime Keeper:
Leo FaivreCasting Director:
Brice CompagnonDirectors:
Christophe Saulnier, Theo ThuillierBrand Managers:
Nathalie Beguinot, Nicolas Rakocevic, Stephanie Derrey HalesDate:
October, 2023
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