Lacoste: Theo Curin
Media Type:
Film
Great athletes have become more than role models, they are true icons who inspire the younger generation. Some have even seen their name become a logo, a brand. But they all have one thing in common: they are all able-bodied athletes. No disabled athlete has ever had this privilege before. Recognizing this, Lacoste and its agency BETC decided to turn the tide.
Credits
Advertising Agency:
BETC, Paris, FranceExecutive Creative Director:
Rémi BabinetCreative Directors:
Aurélie Scalabre, Olivier AumardArt Director:
Julien VergneCopywriter:
Alexandre GirodAssistant Art Director:
Mathis PayetAgency Managers:
Fanny Buisseret, Romain Cialdella, Theophile GeslainTraffic Manager:
Nathalie SanseigneProduction Company:
GENERAL POPDirector:
Axel DelwarteSound Production:
Axel GuenounDate:
April, 2022
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