Lacoste: Pink Polo
Media Type:
TV
Inspired by the diverse Lacoste community, the new campaign reveals that moment when two very different people meet by chance and discover that they have something in common: a piece of clothing bearing the Lacoste crocodile. These sweet, funny encounters trigger smiles, eye contact and camaraderie. This new campaign, elaborated by BETC, celebrates the crocodile as an initiator of unexpected encounters. It brings together people who seemed to be on opposite sides
Credits
Advertising Agency:
BETC, Paris, FranceAgency Managers:
Gaelle Gicqueau, Fanny Buisseret, Suzy Morin, Theophile GeslainExecutive Creative Director:
Florence BellissonArt Director:
Agnes CavardCopywriter:
Antoine GauquelinAssistant Art Director:
Joachim TouitouTraffic Manager:
Letizia FeliciArt Buyer:
Isabelle Mocq-OrainCreative Music Supervisor:
Adam GhoubaliMusic Supervisor:
Seril FarranTV Producer:
Caroline BouilletProduction Company:
KITTENDirector:
Laure AtanasyanSound Company:
GumPhotographer:
Ronan GallagherDate:
April, 2022
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year