Laboratoire Gallia: The 4th Term

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Health, Beauty

What if the most beautiful moment of one's life was also the most difficult one ? 79% of mothers claim being emotionally exhausted during the first months of the life of their new baby. The underlying reasons are as diverse as there are mothers: hormones, the backup role that they have to play to their child after being at the center of the attention during pregnancy, the lack of me time, the lack of sleep ... Furthermore, the myth of the perfect parents keeps over present, especially on social media. Postpartum is still a taboo topic.

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Christelle Fagot, Adele Salomon, Vincianne Dewailly

Executive Creative Director:

Antoinette Beatson

Creative Directors:

Christopher Oldcorn, Kais Brahmi

Art Director:

Marie Glotin

Copywriter:

Gilliane Hellstern

Stratgic Planners:

Bilel Mahjoub

Traffic Manager:

Anais Grelet

Art Buyer:

Zina Salih

TV Producer:

David Green

Production Company:

General Pop

Post-Producer:

Annick Joud

Sound Production:

Emma Lou Jacono

Director:

Matthieu Tribes

Brand Managers:

Madeline Honore, Anais Barrere

Date:

March, 2023