BRP: Sea-Doo

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Canada

Industry:

Professional Services

Cossette was presented with a lofty challenge for the European market of shifting misperceptions around who and how PWC (personal watercraft) are used. The execution had to target a broad audience and prospective new entrants while checking the box on multiple objectives—that it’s not a dangerous or irresponsible sport and that the possibilities with a Sea-Doo go way beyond doing donuts on the water.

Credits

Advertising Agency:

Cossette, Montreal, Canada

Creative:

Louis-Philippe Tremblay, Ayesha Lobo

Strategy:

Michel-Alex Lessard, Myriam Minville

Accounts:

Alyssa Huggins, Aniesha Farrington, Claire Jouin

Production House:

Septième

Production:

Dominique Dufour, Frédérick Quintal

Direction:

Eva Van den Bulcke

Copywriting, Content Strategy & Casting:

Brendan Murphy

DOP:

Guillaume Beaudoin

Sound & Music:

Lamajeure

Media Agency:

Touché

Date:

March, 2023