Itau Uniclass: Make it to the Top

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Financial Services

Itaú Uniclass, the premium segment for Itaú Unibanco’s medium-income clients has announced a new stage for the bank through the launch of a new positioning campaign. With the signature "Make it to the top", the campaign brings TV host, Marcos Mion, as the star, but this time in a different way – he is playing the individual person "Marcos".

Credits

Advertising Agency:

GALERIA.ag

CCO:

Rafael Urenha

Creative Executive Directors:

Phil Daijó, Rafael Caldeira

Creative Director:

Caio Milanesi, Bruno Zampoli, Arthur Lobao

ACD:

Mario Cintra

Creation:

Rafael Urenha, Phil Daijó, Mario Cintra, Bruno Zampoli, Joao Batista

Social Creation:

Gabriel Rosatti, Cristal Crocker, João Capusso, Tawane Silva

Date:

October, 2023