Ad of the Day | Itau Unibanco: Serves of the Future

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Financial Services

In the centenary year of Itaú Unibanco, the 17-year partnership with the Miami Open is celebrated with the renewal of the contract until 2028. To mark the occasion in style, the bank launched a new tradition at the tournament, which was carried out for the first time in tennis history and will continue for future editions of the Miami Open: the ceremonial serve, named "Serves of the Future."

Credits

Advertising Agency:

GALERIA.ag

CCO:

Rafael Urenha

Executive Creative Direction:

Phil Daijo, Rodrigo Marangoni

Creative Direction:

Caio Milanesi

ACDs:

Gabriel Braga, Joao Freire

Creation:

Joao Capusso, Victor Capato, Cristal Crocker, Gabriel Rosatti

Account Management:

Ana Coutinho, Denise Vieira

Date:

March, 2024