HSBC: The Luckiest Red

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Financial Services

New campaign from Wunderman Thompson Canada aims to elevate Asian art in honor of Lunar New Year

Credits

Advertising Agency:

JWT, Canada

Chief Creative Officer:

Ari Elkouby

Copywriter:

Sucheta Shankar

Art Director:

Lily Coyle

Associate Creative Director:

Raj Gupta

Typographer:

Pan Jianfeng

Managing Director:

Scott Miskie

Account Team:

Chandler Powell, Sarah Rosen, Anaysha Jairam

Agency Producer:

Jennifer Cotton, Demi Veselinovic, Sarah Lasch, Christine Tsao

Strategy:

Matt Ball, Barbara Jung, Arielle Peters

Production:

Sauce Production

Editor:

John Collucci, Justin Zhou

Audio Production:

Stephen Stepanic

Color Grading:

Smile and Wave

PR:

Lindsey Legat

Clients:

Kristen Calogero, Laura Rastogi, Caroline Scurr/ HSBC

PHD Media:

James Rubino, Alison Horowitz, Sean Gering, Corin Trembath, Ellen David

Date:

February, 2022