Honda: The Hybrid You Can Feel

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

To help Honda Motor Europe reach customers in Europe, Sid Lee Paris released “The Hybrid You Can Feel”, putting the brand’s fans in the spotlight. The campaign features 5 Honda lovers from 5 European countries who were given a sneak peek at the brand’s first hybrid SUV, the CR-V Hybrid. Their words and experience were turned into the latest campaign featuring Honda’s “Grow From Their Love” strategy, which seeks to bring viewers into the experience.

Credits

Advertising Agency:

SId Lee, Paris, France

Date:

March, 2019