Ad of the Day | Honda: The Chase

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

In the social media campaign “The Chase,” Honda partnered with social media wizard and director Ari Fararooy, RPA and Warm & Fuzzy to create a mechanical predator that could challenge Honda’s fastest model. The creature runs, flies and jets after its prey in a mesmerizing chase. In each chapter of this three-video series, the steel-eating creature morphs into a faster version of itself. Each video was crafted to loop back to the beginning, making for a visual that will stop scrollers in their tracks.

Credits

Advertising Agency:

RPA, USA

Production Company:

Beverly Hills Aerials

Director:

Ari Fararooy

VFX Studio:

Warm & Fuzzy

VFX Creative Directors:

John Bashyam, Andrew Jerez

VFX Executive Producer:

Chris Grey

Animator:

Matt Parent

Modeler / Rigger:

Alex Tyemirov

Lighters:

Kevin Ferrara, Tovonaina Andriamampionona

Compositor:

Tovonaina Andriamampionona

Concept Art:

Kyle Brown

Concept Art Producer:

Michael Pecchia

FX:

Mitch Fields

Motion Graphics:

Michael Kuzmich

Date:

December, 2020