Honda Civic: Up

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Automotive

Long ago, Soichiro Honda, the founder of Honda, uttered simple but extremely powerful words; “Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing”. The 2017 Honda Civic continues this belief. Through brave and daring design the new Civic is more than a mere iteration, it is truly distinctive from it's predecessors, inside and out.

Credits

Advertising Agency:

Wieden+Kennedy, London, United Kingdom

Executive Creative Directors:

Tony Davidson, Iain Tait

Creative Director:

Scott Dungate

Art Director:

Joris Philippart

Copywriter:

Jason Scott

Production:

Colonel Blimp

Director:

Pedro Martin-Calero

Date:

February, 2017