Green Flag: Only The Best Get The Green Flag
Media Type:
TV
Brand
Agency
Country:
Industry:
Rescue service Green Flag, part of Direct Line Group, has unveiled a new campaign and brand positioning highlighting its high standards and demonstrating why a carefully curated network of skilled mechanics enable the brand to offer the best service to its customers. Created by Engine Creative, the ‘Only the best get the Green Flag’ campaign lands on 13th May on TV, VOD, and online. The new brand positioning reinforces the origins of the Green Flag network, set up 50 years ago with local, skilled mechanics delivering excellent service at the heart of its proposition. This point of difference is reflected in the campaign: garage mechanics are put to the test to meet a stringent set of criteria before joining Green Flag, showing it’s the quality of the network that matters.
Credits
Advertising Agency:
Engine, London, UKChief Creative Officer:
Billy FaithfullCreative Director:
Katy HopkinsArt Director:
Charlotte WatmoughCopywriter:
Holly FallowsChief Strategy Officer:
Gen KobayashiHead of Strategy:
Georgina Murray-BurtonPlanners:
Alpesh PatelAccount Management:
Nick Pawlak, Sally Heiser, Stephen RoweAgency Producer:
Laura MelvillePhotographer:
Daniel LewisEP:
Paul WestonProducer:
Emily AttertonEditor:
Saam Hodivala/ Shift PostPost Production:
Gareth Brannan , Rascal PostPost Producer:
James BeckSound Design:
Ben Gulvin/ WaveDate:
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