E.ON: Giant Footprint

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Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Italy

Industry:

Electronics, Technology

E.ON Italia, one of the country’s most important energy operators and committed to driving the energy transition, has created a 23-metre-long human footprint on the beach in Termoli (Molise, central Italy). The size isn’t random, because it represents the footprint of a giant weighing seven tonnes, which is the amount of CO2 that every Italian produces on average in a year (Source: Istat 2019).

Credits

Advertising Agency:

DLV BBDO, Milan, Italy

Date:

May, 2022