Fiat: Do Note Disturb

9.5

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Italy

Industry:

Automotive

When we park, we all lower the volume. So what happens if you can’t? To find it out, Fiat invited Il Volo singers to face a special parking challenge, on board of a Fiat 500 Rockstar. To win the “Do Note Disturb” challenge, Gianluca, Ignazio and Piero had to park a Fiat 500 Rockstar in the shortest possible time, without being distracted by the loud music. To make it more challenging, the music was performed live by the tenors, singing in the ears of the driver as loud as they can. Who has been the most focused? And who the most distracted?

Credits

Advertising Agency:

GTC, Milan, Italy

Executive Creative Directors:

Cristino Battista, Christopher Jones

Creative Director:

Raffaele Bisio

Senior Art Director:

Eugenio De Riso

Senior Copywriter:

Cristiano Matrone

Social Media & Digital PR Director:

Danielantonio Di Palma

Social Media Managers:

Maria Teresa Genovese, Francesca Tammarazio

Community Manager:

Sibila Vogli

Head of Strategy:

Davide Lochis

Strategy:

Alessandro Vitiello

Account Director:

Silvia Cereda

Account Supervisor:

Daniela Florio

Production Company:

Hogarth

Producers:

Marta Rizzi, Laura Mazzia

Director:

Alessio Fava

Date:

December, 2019