Fiat: Christmas Tree Sensor

9.3

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Italy

Industry:

Automotive

Every Christmas several trees live a nightmare due to continues attacks from toddlers aiming to the sparkling, irresistible, decorations. Luckily, Fiat found a way to make Christmas safer for everyone, even for the Christmas trees. Inspired by its car parking sensor, Fiat invented a special decoration able to protect the Christmas tree. Every time babies get too close to the tree, the sensor beeps warning you about the danger and dissuading the babies from their “criminal” intention.

Credits

Advertising Agency:

GTC, Milan, Italy

Executive Creative Directors:

Cristino Battista, Christopher Jones

Creative Director:

Raffaele Bisio

Senior Art Director:

Eugenio De Riso

Senior Copywriter:

Cristiano Matrone

Social Media & Digital PR Director:

Danielantonio Di Palma

Social Media Managers:

Maria Teresa Genovese, Francesca Tammarazio

Community Manager:

Sibila Vogli

Head Of Strategy:

Davide Lochis

Strategy:

Alessandro Vitiello

Account Director:

Silvia Cereda

Senior Account Manager:

O'yemi Akeko

Production Company:

Bedeschi Film

Producers:

Marta Rizzi, Laura Mazzia, Luca Occhionero

Director:

Claudio Gallinella

Director Of Photography:

Michele Brandstetter De Bellesini

Date:

December, 2019
#Christmas