Fiat: Christmas Tree Sensor
Media Type:
Digital
Brand
Agency
Country:
Industry:
Every Christmas several trees live a nightmare due to continues attacks from toddlers aiming to the sparkling, irresistible, decorations. Luckily, Fiat found a way to make Christmas safer for everyone, even for the Christmas trees. Inspired by its car parking sensor, Fiat invented a special decoration able to protect the Christmas tree. Every time babies get too close to the tree, the sensor beeps warning you about the danger and dissuading the babies from their “criminal” intention.
Credits
Advertising Agency:
GTC, Milan, ItalyExecutive Creative Directors:
Cristino Battista, Christopher JonesCreative Director:
Raffaele BisioSenior Art Director:
Eugenio De RisoSenior Copywriter:
Cristiano MatroneSocial Media & Digital PR Director:
Danielantonio Di PalmaSocial Media Managers:
Maria Teresa Genovese, Francesca TammarazioCommunity Manager:
Sibila VogliHead Of Strategy:
Davide LochisStrategy:
Alessandro VitielloAccount Director:
Silvia CeredaSenior Account Manager:
O'yemi AkekoProduction Company:
Bedeschi FilmProducers:
Marta Rizzi, Laura Mazzia, Luca OcchioneroDirector:
Claudio GallinellaDirector Of Photography:
Michele Brandstetter De BellesiniDate:
December, 2019
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