EDSNA: Help it Out, Pepsi

10.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Greece

Industry:

Public Interest, NGO

A walk in downtown Athens, Greece was all it took to spot the models of our new campaign for Dose Aksia – EDSNA and the Region of Attica. We jumped right in, taking their pictures and helping them out of the "tight spots". From hidden, wedged pieces of trash, they became the stars that help spread our message: they don't belong there, they belong in the right bin. "Dose Aksia" is a program by EDSNA and the Region of Attica promoting waste sorting and recycling, educating all citizens of Attica and providing the municipalities with the necessary equipment.

Credits

Advertising Agency:

The Newtons Laboratory, Athens, Greece

Creative Director:

Giannis Sorotos

Art Director:

Markella Plianthou, Manos Vitoratos

Copywriter:

Ioanna Krioni, Dionysia Lampadariou

Photographer:

Petros Ampatzoglou

Date:

March, 2023