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E.ON: The Solar Christmas Experience

10.0

Media Type:

Online

Brand

Agency

Country:

Sweden

Industry:

Electronics, Technology

How do you sell solar panels in the middle of the dark Swedish winter? Energy company E.ON and M&C Saatchi Stockholm have just launched a campaign that uses solar panels and E.ON's storage battery to power an extraordinary Christmas light show. The light show, featuring a remix of "For a Better Day" by Avicii, took place at a real home in a small Swedish town called Sölvesborg. The residents, sun farmers Lars and Ingegärd Andersson, switched on the grand, one-take Christmas light experience that could be seen and heard from miles away. The film ends with the message: Light up Christmas with a clean conscience, Use solar energy all year with our storage battery.