Demi: Beauty, 2

8.5

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Finland

Industry:

Media

Problems with self-esteem and self-acceptance are beginning to be more common in younger people than ever before. Social media and its many beauty filters distort the self-image of children and young people. Media has the power to influence the current standards of beauty – either by adding the pressure to look a certain way or alleviating it. A Finnish young people’s media Demi launches a campaign in the hopes of opening a conversation regarding the pressure of the many beauty standards teenagers have to face.

Credits

Advertising Agency:

TBWA\Helsinki, Finland

Chief Creative Officer:

Jyrki Poutanen

Executive Account Director:

Noora Murremäki

Creative Director:

Erno Reinikainen

Content Director:

Markus Nieminen

Copywriters:

Tuomas Perälä, Sini Teppola, Lasse Perälampi

Creative Technologist:

Juhana Hokkanen

Art Director:

Matti Virtanen

Planner:

Jesse Korhonen

Project Management Trainee:

Henna Rajala

Photographers:

Tuukka Koski, Koski Syväri

Post Production:

Kasimir Häiväoja/ FLC Helsinki

Date:

January, 2020

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