Demi: Beauty, 1
Media Type:
Print
Problems with self-esteem and self-acceptance are beginning to be more common in younger people than ever before. Social media and its many beauty filters distort the self-image of children and young people. Media has the power to influence the current standards of beauty – either by adding the pressure to look a certain way or alleviating it. A Finnish young people’s media Demi launches a campaign in the hopes of opening a conversation regarding the pressure of the many beauty standards teenagers have to face.
Credits
Advertising Agency:
TBWA\Helsinki, FinlandChief Creative Officer:
Jyrki PoutanenExecutive Account Director:
Noora MurremäkiCreative Director:
Erno ReinikainenContent Director:
Markus NieminenCopywriters:
Tuomas Perälä, Sini Teppola, Lasse PerälampiCreative Technologist:
Juhana HokkanenArt Director:
Matti VirtanenPlanner:
Jesse KorhonenProject Management Trainee:
Henna RajalaPhotographers:
Tuukka Koski, Koski SyväriPost Production:
Kasimir Häiväoja/ FLC HelsinkiDate:
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