Columbia: Be The Goat

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Fashion

Creative company Farm League have unveiled its latest campaign with Columbia Sportswear and agency InGoodTaste. Comprising of three unique spots, entitled "Shirt Off Our Back", "Be The Goat" and "Angler’s Anthem", the campaign was directed by Janssen Powers and Chris Malloy. Working closely with the agency, the directors helped develop a unique voice and feel for each category of clothing - fishing, hiking shoes and all-terrain shirts.

Credits

Advertising Agency:

InGoodTaste, USA

Production Company:

Farm League

Date:

May, 2023