Ad of the Day | Columbia Sportswear: Get Hiked!

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Recreation, Leisure, Sports

InGoodTaste, the creative consultancy in collaboration with Columbia Sportswear, is kicking off their spring campaign for Columbia’s new hiking collection, "Get Hiked!" The campaign aims to revolutionize the more somber, hyper-romanticized nature of the way most brands go to market in promoting their hiking gear and apparel, while inspiring people to embrace the vibrant energy and excitement of hiking.

Credits

Advertising Agency:

InGoodTaste, USA

Date:

March, 2024