Coca-Cola: Happiness starts with a smile

9.3

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Belgium

Industry:

Non-Alcoholic Drinks

Gonzales (a division of Serviceplan Benelux) created a local market stunt in Antwerp metro for the Belgian "choose happiness" campaign of The Coca-Cola Company. With the insight "happiness starts with a smile", Gonzales turned moody subway faces into smiling ones!

Credits

Advertising Agency:

Serviceplan Benelux, Belgium

Chief Creative Officer:

Alexander Schill

Creative Director:

Olivier Verhellen

Copywriter:

Antony Samson

Account Manager:

Perrine Madrenas

Producer:

Marcia Van Camp

Production Assistant:

Evelien Dewinter

Director, Photography:

Pieter Bollen

Assistant Camera:

Stefan De Clercq, Gertjan Van Haver

Sound Director:

Jevon Lambrechts

Actor:

Geert Van De Vijver

Date:

September, 2015