Ad of the Day | Coca-Cola: Together the Magic Happens

7.8

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Non-Alcoholic Drinks

Coca-Cola took advantage of an opportunity to spark a cultural debate with a black Santa Claus.

Credits

Advertising Agency:

WMcCann, Sao Paulo, Brazil

Chief Commercial Officers:

Hugo Rodrigues, André Marques

Chief Operating Officer :

Kevin Zung

Executive VP and General Director of WMcCann Rio:

Marcio Borges

Creative Director:

Ricardo Weitsman

Associate Creative Director:

Felipe Gomes

Creatives:

Alexandre Xela Oliveira, Bruno Mukai, Felipe Latgé, Ricardo Weitsman, Felipe Gomes/ Globo Team

CSO:

Renata Bokel

Planning:

Evelyn Cristina, Luiza Portella, Jorge Gloss , Marianna Valmoré

Attendance:

Fabricio Aurichio, Renata Veloso, Barbara Santana, Marcella Braga, Renata Milhas

Media VP:

Andre Franca

Media:

Elton Baesso, Lorena Dias, Bruno Mendes, Guillermo Perret

Digital Media:

Dianne Di Celio, Felipe Figueiredo, Mayara Ferreira, Alarico Antunes

BI:

Raquel Scrivano, Viviane Vela, Anny Atti, Geisy Panisset, Miguel Masuet, Mariana Zinsly

Production VP:

Tato Bono

Integrated Production:

Juliana Lutterbach, Mariana Veronez

Video Editors:

Yuri Porto, Andre Penha

Post-production:

Hugo Gama

Audio Producer of the adapted film:

Sonido Antro

Musical supervision:

Lucas Duque

Editing, sound design and mixing:

Joao Miguel

Service:

Alessandra Ferreira, Ligia Susini

Visual Post-Production:

Ciro Sollero

Graphic Production:

Nereu Marinho, Mauricio Martim, Ricardo Pereira

Digital Production:

Juliana Lutterbach, Mariana Veronez

Projects:

Erika Casal, Felipe Ribeiro

Public relations:

Kerena Neves, Bruna Ramos

Coca-Cola team:

Poliana Sousa, Yugo Motta, Erika Wolthers, Lais Emiliao, Marina Peixoto, Helena Bertho

Date:

December, 2020
#Christmas